Blog Articles
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STOP PROCRASTINATING ABOUT STARTING YOUR OWN ONLINE STORE
So, you are thinking of starting an online store and before you know it you have an idea, a product range to sell and you are getting super excited about creating your own online business, your own online store, you can almost smell the freedom of working for yourself, creating a business, a lifestyle and […]
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ARE YOU GUILTY OF THIS INSTAGRAM FAUX PAS?
A few years ago when twitter became all the range, let’s say around 2011 there was this really annoying trend of people direct messaging other people directly after they had followed them with some kind of shitty offer to sign up for a newsletter or to follow on a different social platform, or whatever. […]
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WHAT IS AN SSL CERTIFICATE AND DO I REALLY NEED ONE FOR MY ONLINE STORE?
In the last few months you may have heard more and more talk about changes to SSL certificates for online stores. You might have even received an email from PayPal about this and put it in the too hard basket or the “later” pile partly because you are busy but also because you have no […]
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SELL PRODUCTS WITHOUT HOLDING INVENTORY- HOW TO DROPSHIP WITHOUT HAVING TO SELL CRAPPY PRODUCTS
So if you are a designer and creator like me, most of the money you spend in your business is on things like sampling and production. This can tie up tens of thousands of dollars each season without really knowing if you will see a Return On Investment (ROI)I’ve always considered drop shipping to be […]
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10 EASY ECOMMERCE EMAIL IDEAS FOR YOUR NEXT NEWSLETTER
Has that time of the month rolled around again when you dread writing the email to your data base? StucK for ideas on what to say? Need to mix things up a bit and expand on your usual repotoire? That happens. You can avoid that by creating a content strategy (but im assuming if you […]
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FOLLOW UP EMAILS- WHAT AND WHEN SHOULD YOU SEND?
Reaching out to customers is an important part of doing good business. In an offline retail situation we are able to greet our customers, provide them with excellent customer service and gauge their reactions based on the service they have received. If they are unhappy, we fix the problem, if they are happy, it gives […]
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THE DOMAIN NAME I WANTED FOR MY ONLINE STORE IS TAKEN, NOW WHAT?
This is an email I got from a reader last week. Utterly devastated she had hit a roadblock, the domain name for the brand she had just created and spent months dreaming up was taken. Well guess what, it happened to me when creating Bombshell Bay and never fear! There are a few creative […]
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ONLINE STORE IN A BOX. HOW TO GET YOUR ONLINE STORE UP AND RUNNING
Ok, so not technically a box, but you know what I mean. This is a one stop shop for anyone wanting to start an online store that has no idea where to start. A grocery list of things you may or may not need in order to get yourself up and running. Logo and […]
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ARE YOU MAKING THIS MISTAKE WITH THE IMAGES ON YOUR ONLINE STORE?
Uploading images to your online store might seem like a pretty harmless task but if done incorrectly it can have major repercussions for your brand. If you have an online store and rely on the images to sell your products you might want to read on and see what you need to do to get […]
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HOW TO WRITE PRODUCT DESCRIPTIONS FOR YOUR ONLINE STORE WHEN YOU HATE WRITING
Writing product descriptions for your online store can be a daunting task. Some people (myself included) find it hard to write sales copy. REALLY hard. Rather than tossing it into the too hard basket, I’m here today to provide you with a few tips to get you started on how to create awesome product […]
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